Holidays + Marketing

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One of the best ways to get some extra attention when doing your marketing is to tie things to unusual holidays.

Did you know that July is National Ice Cream month and July 20th is National Ice Cream Day?

There are hundreds, if not thousands, of holidays you can use to get creative and promote your products and services. Choosing some unique ones and connecting with your clients and prospects around them can be tons more effective than simply doing the standard holiday card and New Years email.

Take a look at this:


And, since it’s National Ice Cream month, I’m going to share my FAVORITE ice cream with you…

Bluemarble Organic Ice Cream from Brooklyn NY.

Damn, this stuff is GOOD.

Our favorite? Mixing a bit of their decadent, rich chocolate with the oh-so-smooth and delectable salted caramel… Oh, it’s like heaven in a bowl. :- )

You can find out if it’s available near you (I get mine delievered by Fresh Direct) http://www.bluemarbleicecream.com/



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Music as a Powerful Catalyst

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Sometimes we all need to shift something going on for us… one of the BEST ways I know how is to listen to music, to sing along and to dance, if that feels right.

Recently, things around here have been a little stressed, and while watching one of my favorite *Guilty Pleasure* TV shows So You Think You Can Dance, one of the auditions used this song. It immediately moved me.

Apparently, I needed it, and I needed to let some emotions out – so I found the song on Youtube, bought it on iTunes and listened to it about 6 times before bed, letting the tears flow.

The words don’t really apply to my life at this moment, but it allowed me to access something that had been bound up, it allowed me to release and I am so thankful for that. Today, I feel like a new person for having that experience.

Here’s the song, enjoy it. :- )


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Very Rare Recommendation…

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John Carlton Simple Writing System

If you’ve known me for a while, you know I don’t often recommend packages and products by other people, unless I have experienced them myself or know the person making the offer personally and have worked with them in some capacity.

Well, this is one of those times.

For the first time in THREE years John Carlton, arguably one of the best living copy writers, is opening up his Simple Writing System program.

I went the course it the last time he offered it. Frankly, it was powerful, engaging and, most importantly, it impacted my bottom line. Over the years I have earned the money invested back multi-fold using the skills and techniques I learned.

So, if you want to kick-up your marketing skills, start to make more sales and get more clients, and you know that copy is one of the areas where you need some help, please check this out.

Whenever anyone asks me what tools they can use to make more sales, I recommend two or three things, one of the most important of which is getting darn good at writing copy. The value of the skill shouldn’t be underestimated, particularly for the online world, where so much is driven by the written word.

Until now, I haven’t been able to recommend this course because it wasn’t available. Don’t miss this opportunity, it may not come around again for three more years…

Check it out here: http://bit.ly/1mh7Vmf

Let me know if you decide to do the class – I’d love to hear what you think and be in touch with you as you work through it.


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P.S. These links are affiliate links. If you sign up, I’ll get something from John Carlton’s company. I actually don’t even know what, and I don’t care, I’d recommend it without an affiliate link anyway, but if it’s offered, why not, right?

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This morning, even before I was awake I could feel panic swelling in my chest. Right now, if I focus on it, even for a minute I can feel it surging in my arms, making my fingers shake.

As I woke up I wondered where it was coming from. I often feel some low-level of worry or guilt, but outright panic is very rare… and to come on even before I was conscious and having thoughts I feel could create it, seems even odder.

There is a concept I’ve come across in various places about being able to pick up on other people thoughts. Tuning into and experiencing a ‘common consciousness’ if you will. I know we all do it… like when you enter a room you can feel the energy of it, when someone’s mood changes over the phone, you can feel it shift, even though you can’t see them.

So, I asked myself if the panic was mine – the answer – no. Maybe a tiny bit, as I definitely have my worries about things, money in particular – it doesn’t seem to matter how much is flowing in my life, there is often a lurking concern over there being enough, more coming in etc.

This panic was definitely about money, but my circumstances haven’t changed much in the last 24 hours – actually, if anything, they seem better. So, what the heck is going on?

Well, I just had a chat with a dear friend, Patty Lennon, and she reminded me that I had a similar panic experience at this same time last year… and she waited to see if I could figure out what it was about. I was clueless.

Finally, she said, “It’s tax day.” Oh, yes. Of course.

People are freaking out about getting their taxes done, paying, if they haven’t, getting ticked off about how much they’ve paid and how little their getting back. All around me people are freaking out about money. If that is the overall ‘collective’ experience, then it seems a likely explanation for why I feel it too, even though I can’t identify a specific reason in my own life.

No wonder panic was rippling through me even before my eyes opened! Now, I know, and next year, when tax day hits, a reminder will pop up in my calendar letting me know that if I experience something similar, it’s not mine and I can choose to let it go.

And, it may help you to notice that when you are suddenly struck with emotion or feeling, and you can’t quite figure out where it is coming from, you may be having a similar experience. Ask yourself if it’s yours, if it’s not, you can choose to release it and let it go.


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Words of Wisdom

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This came in a fortune cookie the other day and I just couldn’t help but share…

“The man on top of the mountain did not fall there.”

I loved this because it was a reminder that to get to our goals we will need to, at the very least, walk. Most likely uphill part of the time.

If your goals and dreams are big, then your mountain is probably a pretty tall one, so some of your climbing may be a bit steep. But, if you take your time and just put one foot in front of the other, no matter now small of a step, you will move toward the summit. Eventually, you will reach your destination.

And, remember… a walk or climb to the top of the mountain can be absolutely invigorating, refreshing and breathtakingly beautiful. So can your journey. Appreciate where you are, take time to enjoy the view, rest and replenish so that the next part of your journey can be enjoyable too.

Here’s to taking the steps, even if they are baby steps, toward your dreams.


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