Mar
29

Two Roads Diverged In A Wood…

By

There are many paths you can take as you get your business up and running, but there is one that I see time and time again (and, frankly, have to admit that I know the markers well, because once upon a time, I walked it too…)

(This is a shot from a redwood forest in CA – if you look close
you can see my mom’s head bobbing along one of the paths…)

Perhaps you have experienced this, or watched a fellow entrepreneur go from skipping happily to barely dragging their feet as they go deeper and deeper into the dark woods, only to find that they are lost…

You started your business, built your website, got your great logo (even your mom likes it!), picked your colors and you are ready for business!

There’s just one problem… You built it, but THEY didn’t come.

So, you turn to Social Media – figuring if you post a few times, surely THEY will have to come! So you post, then you post some more… then you find a few games, connect with some long-lost high school friends, and before you know it, you’re days are jam packed FULL of ‘work’ – you can barely find time to do anything other than social media and email!

But, somehow, at the end of the month, you are still scrambling to come up with the cash to pay the bills…

And after a little while, you realize it’s not working the way you thought… you recognize you have a BIG problem on your hands.

You have no idea how to attract prospects and covert them into customers… you get a few here and there – and it’s SO exciting, but it isn’t nearly enough to have that life you dreamed of as you launched this business endeavor.

What are you supposed to do?

I have the answer… it may not be what you want to hear, but it works, time and time again.

Get to work and START MARKETING.

Yes, it can be a bit scary. Yes, it can cost some money. Yes, you might make some mistakes.

But, isn’t that better than not to get anywhere at all? Than to wander in circles in your woods as it gets darker and darker… and you start to hear the sounds of predators (bill collectors?) closing in?

I know it seems a bit ‘simple’, but it really is the answer. Find someone you can learn the basics of marketing from – get a few highly recommended books and take one or two of those hours you spend on Facebook or Twitter (or in that black hole you call an inbox) each day and start reading and learning… then start IMPLEMENTING. There is a difference between knowledge and wisdom – to me, knowledge is when you ‘know’ something intellectually – wisdom is when you have the knowledge and the experience of working with it, so you know what works.

Don’t wait any longer – your business’s life is at stake, and most likely, so is yours. Get crackin’.

And, if you think I may have some of what you are looking for, then check out this event where I’ll be speaking and unveiling my new marketing system…


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