How is a Space Shuttle Launch Like Your Business?


Great video of a Space Shuttle launch and then camera footage from one of the falling solid fuel tanks…

Earlier today, while walking down the sidewalk I started thinking about how ‘launching’ a business seems to be very much like ‘launching’ a space craft. A huge amount of the total fuel needed to accomplish the mission is required at the very beginning in a tireless, intense, speedy thrust.

When you are just starting out it’s important to remember that you will need to beĀ intense, persistentĀ and pour tons of energy, passion and creativity into igniting your business. Once things are moving steadily along, it will still require fuel and energy to continue movement, but it will have some momentum and will be easier to keep it going that it is to start it.

So, when you have one of those days where there is so much to do you feel overwhelmed, when you are running out of steam and you aren’t sure you can keep going, think about the Space Shuttle, and remember that keeping that intensity going for a bit longer may be all it takes to help you reach orbit – where you’ll need to steady direction and continue on your mission, but you won’t need that huge expense of energy to keep things going.

And, if you are struggling with feeling overwhelmed or are feeling tired, you may need to take a break to re-fuel. Listen to what you need, take a walk, go to bed early – do whatever you need to replenish, and then come back and pour your energy into that launch again. Eventually, the ‘launch’ phase will end, you’ll need to continue to work hard, but some things will stabilize and you’ll be able to focus on different aspects of creating a successful business.

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  1. Julie says:

    This is a brilliant analogy. Really helpful — thanks!

  2. admin says:

    Thanks so much Julie, glad you liked it. Struck me the other day and thought I’d share. :-)