Jul
26

Internet Marketing Strategy: Blogging

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Finding Time to Blog is an Essential Internet Marketing Strategy

This question about a great internet marketing strategy came up in my recent marketing strategies Q & A ‘Ask Payson‘ teleseminar (you can enter your question and sign up here)

How do you find the time to blog with all the other activities in Social Media?

The Answer:

To me finding the time for anything, particularly things I know will help me grow my business is just as essential as brushing my teeth and making sure I make time to exercise. You just have to choose to make it a priority. I will say that when I get a question like this one there is usually something else behind it – like perhaps it’s hard to find the time to blog because either you don’t know what to blog about or you don’t really enjoy writing. There are many ways to deal with both. Since blogging is such an essential internet marketing strategy, I choose to make it a priority – and you should too.

Before you figure out WHAT you want to write about you need to figure out WHEN and HOW OFTEN you are going to write. To use your blog as an effective internet marketing strategy, the absolute minimum number of times you can blog is really about once a week. Ideally you want to build up to blogging 2-3 times a week or more, but if it’s a challenge for you, start with once a week and then consider increasing it. One way to add another entry a week is to do a weekly special entry, like motivation Monday or Inspiration Sunday – something like that where your readers will come to expect it from you and you will have a specific type of topic to cover. That works as both an easier topic to generate and keeps you on a schedule, holding your feet to the fire. You can consider doing a weekly review of something, share a video you found interesting, share something funny, something personal, a book review – whatever works for you. The idea is to make it a ‘regular feature’.

Once you decide how often, then schedule writing time for yourself every week – figure out if you are better in the morning or afternoon, and then just set a timer for ½ an hour or an hour and write on one of your topics. Remember, blog posts don’t need to be long to be effective – some people who blog regularly sometimes only write a paragraph or a few sentences on some days. Let the topic guide the length, and if it starts to get long, make it a two-part post. If the topic is a good fit for your keywords and you have a lot to say you can create a 3 part series – or perhaps even more.

Now, if you are looking for topics, one of the best ways is to set aside ½ an hour and brainstorm – make a list of everything you can think of and then start using that list. You can ask a fellow entrepreneur to brainstorm with you, you can look around at other blogs or magazines from your industry and see what people are writing about. When you find a topic you like, put it into a file – either digital or physical – and save the idea for later, that way you are always building a series of ideas – a blog idea folder. When your scheduled writing time comes up, if you aren’t sure exactly what to write about, grab your file and leaf through until something looks interesting, then get started.

The other thing that really seems to keep people from being able to use this internet marketing strategy regularly is that they don’t enjoy writing. If you are someone who doesn’t enjoy it, then don’t force yourself… if you don’t like writing, most likely you do enjoy speaking. In that case you can either do videos on your topic and put them up on YouTube (another GREAT internet marketing strategy) and then post them to your blog with a short write up or even a transcription of the audio.

If you don’t want to do video, you can record yourself speaking into an mp3 recorder or during a teleseminar you host for prospects, then send the audio file to a transcription service and get it transcribed. Then all you need to do is a little editing and post it on your site (many transcriptions services will also edit for an additional fee). You could easily record several blog posts in a ½ hour to 1 hour spoken segment, and then post them on your own schedule.


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Comments

  1. This was a great article. I have to blog more, but most of the time I am stuck. I like the idea about the blog folder.

    Thanks
    Audrey

  2. Payson says:

    Glad you found it helpful Audrey – the folder (both digital and physical) is a huge help. When we put ourselves on the spot to write something, it’s often the worst time to come up with ideas, so collecting when they are flowing makes things so much easier. Would love to hear how it goes! :-)