It’s Counter Productive


In the last few days I’ve heard from a variety of entrepreneurs, clients and peers, sharing about how things are going…

“I haven’t worked on my program in 4 weeks, I feel horrible about it and I am so mad at myself.”

“I’ve had that thing on my list of stuff to do for 2 WEEKS and I just can’t make myself do it. What’s wrong with me?”

And many more, just like those.

Saying things like this, even to ourselves, is counter productive. It’s not going to get us where we want to go, it’s not going to help us create the success we want, and it’s definitely not going to get us to change the behavior or feel good.

Been Going On For A LONG Time

My guess is that if you have these kinds of things running through your head, they’ve been there for a very long time. You’ve pretty well practiced them and their relatives for years and years and years. Where has it gotten you? Have you achieved what you want? Is it helping and supporting you in reaching the goals you set.

Probably not.

It’s thinking like this that contributes to where you are and to perpetuating the problem.

Making A Shift

It’s time to change things up a bit. When you catch yourself headed down one of these roads, stop yourself as soon as you notice it and compliment yourself. Yup. Compliment yourself – about the topic you are already thinking about or about something else, if that’s too challenging.

Say something good about yourself, your skills, what you can accomplish.

Then, start to ask yourself, “How can I move forward with this in a supportive way?”

That program you haven’t worked on in weeks – put a 1-2 hour block in your calendar for sometime in the next few days or in the next week and dedicate it to working on the program. Then do that every week. Yes, it will go slower than you might have hoped, but it will continue to move forward. (If it’s a bigger priority, then schedule more time for it.)

That thing you’ve had on your list for 2 weeks? Break it down into smaller pieces, and just do 1 tiny step today or tomorrow. Call a friend and ask them to hold you accountable.

The old saying, “How do you eat an elephant?” makes sense here…

“One bite at a time”

Often what is in our way is we are trying to take off a huge hunk and swallow it whole. Just break it down into little bite-sized pieces and start chomping on those. Before you know it you’ll have gotten a TON more done, and it will probably take less time than you thought.

And, if you’re marketing is like a huge elephant for you (yeah, I know, it’s kind of a funky metaphor), and you’re ready to deal with it, then enter your info here for the early bird notification about Marketing in the Morning™, my new program that will be launching in September. I’m going to do something extra special for the early-bird sign-ups in the next week or so, so if you’re even just curious, you’ll want to get on the list and see.



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  1. Dee Sarwan says:

    I’ve read some of your articles before and I really like your approach to the marketing world. Many sites and successful people tell you how to get there, but they never mention how to utilize your ‘mind’ to help you achieve your goal. Your idea to say something positive doesn’t sound realistic at first, but it is. Motivation can drive many changes in the world and this is an easy way to gain motivation. When I conduct hair salon training courses I realize that just the skills isn’t enough to build a prosperous business. I will definitely keep your approach in mind the next time I find my mind going down that road. Thank you.

  2. Payson says:

    Thanks Dee! Very much appreciate your comment and so glad it’s resonating with you. I’ve come to a place where I understand that marketing alone isn’t the answer… there are a few other layers that are really essential to making it work, and one of them is mindset.