Today I want to talk a little bit about marketing strategies.
When you have solid strategies, that makes sense for the goals and outcomes you want for your business, then often you don’t need bunches and bunches of them. A good handful, done consistently and done well can create the success you desire.
Of course, it’s always helpful to continue to add strategies over time, but like pillars for a heavy roof, getting started with 4 solid ones will do a lot of the work. Then you want to build more to make sure if one of those comes down for any reason, there are others to hold up the roof.
And, when you are building it, think about it like balancing spinning plates.
Some performers, will take a long stick and set a plate on top of it, spinning the plate so that it stay balanced on top of the stick. If they attempted to put several of those plates up in the air at the same time, they would fail and the plates would break.
However, if they take their time, getting the first plate balanced and spinning before they start the second one, then the third, fourth and so on, they can have many plates in the air and keep them there just by pushing them lightly in succession to keep them spinning.
Think about your marketing strategies the same way. Ultimately you will need multiple strategies (like the pillars), but if you take your time and build a few solid ones carefully and deliberately, making sure they are working for your business before you focus on new ones, you’ll find that before long you have multiple strategies bringing new prospects and customers to your business.
If you’re a bit stuck on strategies and marketing, not sure exactly what strategies are necessary, what will work for your business and how to ‘balance your spinning plates’ then be sure to sign up for the early bird notification of Marketing in the Morning™, a new program I’m building to help you with exactly that. You can be one of the first ones notified by signing up here.