Social Media Marketing And Your Business


I recently had the distinct pleasure of spending a few hours with the fabulous Jeff Herring and Maritza Parra.

If you want to learn marketing – particularly social media marketing – these two people are terrific. Before developing my Twitter in 12 Minutes a Day Course, I worked with Maritza and Jeff and learned a ton from them – the information they share can help you see and learn marketing for your business in a whole new way.

Take a few minutes (a little over 2 minutes, to be exact) and watch this quick video, and get one of the most important and foundational tips to learn marketing for your business. (And, if you are wondering, we were at the fountain in front of the Plaza Hotel in NYC.)

And, if you want to check out Jeff and Maritza, which I highly recommend you do, then follow them on Twitter (@JeffHerring and @MaritzaParra) and see what they are up to.

If you don’t want to watch the video, you can read the video transcription here:

Video Transcription:
Social Media Marketing And Your Business
Interview with Jeff Herring and Maritza Parra

Interviewer: Hi, I’m here with Maritza Parra and Jeff Herring and I’m going ask them a few questions about marketing and social media. I just wanted you guys to share a tip about social media marketing, something that you would recommend for my audience or your own audience that will help them with their business success.

Maritza: I think that the most important thing you can do with social media marketing is start. Start using it. And also automate as much as possible. Payson has a lot of great tips on doing exactly that. But if you don’t get out there, and you don’t get your voice out–whether you’re a retail business or a coach or an author or a speaker, whatever it is that you do–social media marketing is really going to get your message, your products, your services, out there to where people are. It’s like, right now, we’re in the middle of New York City. There’s a ton of people here from all walks of life. With social media marketing, you can actually do some targeting and target your messages to certain audiences. But start doing it today. Because, really, a lot of people are scared of it. They’re scared of being so visible and it’s really important to go ahead and just take the leap, get over the fear, start today. It’s just something that’s growing. This is where the customers are, so that’s where you want to go.

Jeff: I really agree with what Maritza said about starting, begin, keep going. And then the next step is to auto-integrate. We call it AI: automation and integration combined. There‚Äôs so much in social media marketing that you can automate, where things are going out while you’re not there, while you’re not watching it.

Maritza: Like right now.

Jeff: Yeah, right now, we’ve got things going out while we’re doing this interview, playing around in New York City with the wonderful Payson. In the integration part you can hook up so many social media sites where an action on one equals result on others. So you do one action, you get multiple results. In that way, you don’t have to spend all your time doing it. The biggest fear I hear from people is, “I don’t want to lose all my time, spend all my time on Twitter and Facebook.” And that can happen if you don’t auto-integrate. If you do auto-integrate, you can do a lot of things quickly, and have it happening while you’re not there. One action gets many results.

Maritza: And–

Jeff: I knew you were going to say that.

Maritza: –he calls me the Queen of the Last Word, so I’m going to have to have the last word. And the last word is, to make sure… one of the big mistakes we see people making is that they get on these social sites like Twitter, Facebook, and they start having a monologue. So basically they’re standing, for example, on a New York street corner and preaching to everyone about, oh you know, whatever. They’re just preaching and having a monologue. Have a dialogue. Start a conversation. Do a blog post. Put it out there and say, hey let’s start talking about it.

Jeff: And, ask questions.

Maritza: Ask questions, definitely. Have a dialogue. Don’t have a monologue, because that will get you no results.

Interviewer: What’s a website where people can look up you guys and see what you offer for people for social media marketing?

Jeff: And also check out Payson’s stuff, she knows this stuff.

Maritza: Yes, Payson’s gotten some fabulous results using social media marketing that she can teach you, so definitely learn from her as much as you can.

Jeff (to Maritza): Any final words?

Interviewer: Thank you both so much.

Jeff: Welcome. Thank you, Payson, we love you.

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