Swing for the Fences!


The amazing and wonderful Tara Reed of Tara Reed Designs (who has incredible training on making money licensing your art, if you are interested or know someone who might be) shared this video with me the other night and I wanted to share it with you. Her comment was, “Here is the key to success in life or biz,” and I totally agree. This is a new favorite of mine, and remember, you may strike out nine times out of ten, but if you never swing for the fences you won’t ever make that home run! Video: Trace Adkins, Swing

And, on that note… did you know that an EXCELLENT  batting average in baseball is a .300? The batting average is the ratio of hits to ‘at bats’ (the number of times someone is up at the plate batting). An average of more than .400 is considered nearly impossible. Actually, the highest career batting average is held by Ty Cobb and is .367. What does all this have to do with business and marketing?

That comes into play when you realize that the number, in the case of Ty Cobb, the best career average in the history of baseball, he only hit the ball 36.7 percent of the time. And, that’s the BEST player EVER! The league average runs between .260 and .275 – meaning that most professional baseball players, many making millions of dollars, only manage to hit the ball 26 to 27.5% of the time.

Now I get down to the point… if that’s all it takes to be one of the best in the world what does it mean to your business? What if you only ‘succeeded’ 27.5% of the time? Would you be happy with yourself? Would you even be ok with yourself?

It only takes one hit to ‘hit it out of the park’, but if you are so concerned with getting it right or perfect EVERY time, you’ll miss your chance to really make it big. Take more chances – get up to bat more often – and when you do, focus, work hard and do the very best that you can. If you do, you’ll end up with  batting average like the big leaguers – and it will be more than enough to succeed… So get out there and SWING!

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