Oct
07

What Is Marketing – Part 2

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Today we’ll cover part 2 of our 3 part series on, “What Is Marketing?’

In the last post (What is marketing part 1) we covered some of the basics of what categories fit into marketing and talked a little bit about PR and Sales.

Today I want to start a list of marketing strategies you can consider when you start to build out your marketing plan and marketing calendar.

I say ‘start a list’ because there are as many marketing strategies as there are creative people in the world… and there are new possibilities for marketing coming up each and every day.

An example of a completely new area of marketing in the last few years is social media. Until the last few years social media didn’t even exist and now it makes up a large portion of many entrepreneurs marketing time, energy and sometimes budget.

I invite you to add any of your favorite marketing strategies to this list by adding them to the comments below. :- )

(Also, if you are looking for a big comprehensive list, I happen to provide one in my Marketing in the Morning™ program – if you want to learn more about that, as well as my single most important tip on marketing, you’ll want to check out my upcoming FREE webinar. You can register here.)

So here’s the ‘start’ of the list:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Pinterest
  • Google+
  • Google Hangouts
  • Email
  • Online Forums
  • Online Advertising
  • Networking
  • Speaking
  • Business Cards
  • Billboards
  • Postcards
  • Webinars
  • Teleseminars
  • Events
  • Pens
  • Hotel Keys
  • Magazine Ads
  • Editorial Coverage (PR)
  • TV
  • T-shirts
  • Books
  • Pamphlets
  • Sidewalk Art (the legal kind :- ) )

Getting the drift? The list simply goes on and on and is only limited by your imagination. What would be fun for you to do in your marketing today?

In our next post we’ll continue to dig into What Is Marketing as we talk about your compelling message, so be sure to check back!

 


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Comments

  1. Linda Ursin says:

    I’ve got one more for your list :) Podcasting

  2. Payson says:

    Thanks Linda! Podcasting is a GREAT addition!! :-) You rock!