Archive for April, 2010

Apr
26

How Important Is Twitter?

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I host a teleseminar every other week where I answer entrepreneur’s questions about marketing their businesses (if you are interested, you can sign up at http://AskPayson.com).

This week I got a question about Twitter that I think can benefit a lot of people, so I’ll share it here.

Basically, the question was, “How important is Twitter?”

As someone who was able to use Twitter to create more than a 1231% increase in sales during the holiday season, almost exclusively using Twitter, you might think that I would say it is EXTREMELY IMPORTANT. Well, if that’s what you thought, you’d be wrong…

At least in part…

I believe Twitter is a great media for building relationships with prospects, growing your business and ultimately, creating sales, BUT IT CERTAINLY IS NOT FOR EVERYONE.

As an example, we’ll take my business. I help entrepreneurs of many sizes learn basic 101 marketing strategies, build customized marketing solutions and develop a marketing plan that will allow their business to kick some serious butt. Twitter is a phenomenal place for me to share information, build relationships and reach prospects. I use very specific strategies that I designed allowing me to limit my time and still be extremely effective. Clearly, Twitter is a good place for me – and it’s important to my overall marketing strategy.

Now, If you had a business marketing, for example, a retirement community to people over the age of 65 Twitter might not be the best use of my time and energy. It may seem a bit obvious (perhaps even a touch ludicrous), but that average age demographic of Twitter users is no where NEAR 65. If you chose to spend time, energy and maybe even some money building a great “Twitter Strategy” it would be an absolute and utter waste. In this instance Twitter is DEFINITELY NOT IMPORTANT.

So, how do you know if Twitter is important for your business?

You have to know who your target market is – EXACTLY who your target market is. Then you need to find out if they are playing on Twitter – and if they are, then you can build a strategy that will let you play with them, and if they aren’t you can figure out how to better use your time, energy and money.


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Apr
22

Want to become a Sales Master?

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To become a master you have to start out by learning from a master. Julie Steelman is one such sales master and she is offering a free class to anyone interested in learning some tips and techniques to help build their sales repertoire. Julie is an incredibly generous and brilliant teacher – she is able to share knowledge in a straight-forward and easily usable way. I definitely recommend listening in, I’ll be on the line!

Here’s what Julie says about this call, “Make More Money Than You’ll Ever Need: How To Sell With Ease, Serve Generously, and Be Falter Free.” The first preview call will include tips on how to release fear and start having fun selling immediately.” Click below for more details.

Get More Details Here


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Apr
11

Swing for the Fences!

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The amazing and wonderful Tara Reed of Tara Reed Designs (who has incredible training on making money licensing your art, if you are interested or know someone who might be) shared this video with me the other night and I wanted to share it with you. Her comment was, “Here is the key to success in life or biz,” and I totally agree. This is a new favorite of mine, and remember, you may strike out nine times out of ten, but if you never swing for the fences you won’t ever make that home run! Video: Trace Adkins, Swing

And, on that note… did you know that an EXCELLENT  batting average in baseball is a .300? The batting average is the ratio of hits to ‘at bats’ (the number of times someone is up at the plate batting). An average of more than .400 is considered nearly impossible. Actually, the highest career batting average is held by Ty Cobb and is .367. What does all this have to do with business and marketing?

That comes into play when you realize that the number, in the case of Ty Cobb, the best career average in the history of baseball, he only hit the ball 36.7 percent of the time. And, that’s the BEST player EVER! The league average runs between .260 and .275 – meaning that most professional baseball players, many making millions of dollars, only manage to hit the ball 26 to 27.5% of the time.

Now I get down to the point… if that’s all it takes to be one of the best in the world what does it mean to your business? What if you only ‘succeeded’ 27.5% of the time? Would you be happy with yourself? Would you even be ok with yourself?

It only takes one hit to ‘hit it out of the park’, but if you are so concerned with getting it right or perfect EVERY time, you’ll miss your chance to really make it big. Take more chances – get up to bat more often – and when you do, focus, work hard and do the very best that you can. If you do, you’ll end up with  batting average like the big leaguers – and it will be more than enough to succeed… So get out there and SWING!


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Apr
06

3 Most Dangerous Words…

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The three most dangerous words to the success of any business – even more than that – to the success every person turn up in our lives all the time.

Do you know what they are?

The three most dangerous words are, “I know that.”

I’ve trained with some of the leading minds in personal growth, business and marketing and I can say, without a shadow of a doubt those three words are the ones that have gotten me into the most trouble. I regularly listen to material from my trainers and teacher over and over – it’s something I’ve developed a habit of doing, in part to counter act the effect of, “I know that.”

When have you had it pop up in your mind? Have you let “knowing” something stop you from hearing it again and actually DOING it…

As I have heard said many times… how do you know when you really KNOW something? You are DOING it. You are LIVING it. So, the next time you catch yourself saying, “I know that,” ask yourself if you are, “doing that,” or, “living that.” If you’re not, then you don’t know it yet. Step back and figure out how to implement and incorporate so that you are living it.


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