Archive for November, 2010


Twitter for Business Marketing

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Using twitter for business marketing doesn’t have to be hard, if you know what to do and have the right tools.

Feeling warm and fuzzy using twitter for business marketing...

As we’ve covered in other posts on this blog learning how to use twitter for business marketing doesn’t have to be hard or complicated… you just need to follow some key steps. In the post the link in the last sentence takes you to, we looked at how to participate on Twitter so that you’ll have more success as you use twitter for business marketing. Let’s dig a little deeper here…

One of the most frequently asked questions I get about using twitter for business marketing is what to tweet about. In this complimentary webinar I cover several specific things you can focus on in your twitter account. I’ll summarize them here, and if you want more details, click the link and check out the webinar (people love it – it also shares one of my very favorite twitter tools).

What to tweet about:

  1. Great Content: Can’t say it enough. This is the number one thing you need to focus on as you build your strategy to use twitter for business marketing. Creating great content can be challenging for some people – the key is to find out what your target market and prospects want to know about what you do, about you and about your products and services, then build your content around that. Check out the last post How to Use Twitter for Business for a great way to get those ideas. You can also simply ask directly on Twitter. Now, if you ask once, don’t be discouraged if you only get 1 or two responses. Remember tweets go by really fast, and only a handful of people will see it, and it will apply to only a few of the ones that do. You should ask multiple times over a few different days, then you’ll get a much better response.
  2. Items of Interest: This is what I call ‘complimentary content’ – not as in ‘free’ but in that it compliments your own content. An example of this would be when I share information about yoga retreats and information that would support people who are interested in yoga through my PaysonJewelry twitter account, which is tied to my collection.
  3. Support Others: Re-tweet often, it’s a great way to support your friends and peers on Twitter, to build new relationships and to share great information that your followers will find helpful or interesting.
  4. Interact: Make sure you interact with people, comment on their tweets, ask them questions about what they do, their lives, their businesses. People love to share about themselves, if you invite them to, you’ll not only learn about them, you’ll begin to build real, solid relationships.

There are more ideas on what to tweet about in the complimentary webinar, so feel free to watch it and learn more.

This is just a start to covering the topic of how to use twitter for business marketing, we’ll dig in with several more posts over the next few weeks.

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How to Use Twitter for Business

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If you’re wondering how to use Twitter for business, check out these pointers:

Many business owners are really perplexed by Twitter and how to use it for their business, but the ones that ‘get it’ have had tremendous success connecting with people, building relationships, making sales and landing clients. I’m one of the ones who gets it. I’ve had all kinds of business develop out of Twitter, including a 1231% increase in sales over a 4 week period doing a special promotion using only Twitter – it seems totally fantastical to most people, but it’s true.

When you start to dig in and learn how to use twitter for business, there are a few things you need to keep in mind:

  1. Twitter is a SOCIAL network: You need to be sociable, you need to interact and you need to share on your account as a person, not just a business. There is room for promoting and sales, of course, but it has to be part of an overall strategy of engaging, sharing and supporting your followers so they become prospects.
  2. You must be Active and Consistent: Twitter moves really fast, so you need to be active pretty much daily. It doesn’t have to be every single day, but the more active you are the more success you will begin to see. Being on Twitter and active daily doesn’t have to be a big deal either, if you have the right tools. Check out this complimentary webinar to learn about some of the tools I use to have a very active Twitter account and make consistent sales in just 12 minutes a day.
  3. Share GREAT Content: As you are digging in and learning how to use twitter for business, you will hear everyone say this. There’s a reason they all are… it’s really true: Content Is King on the internet. If you want to build a successful online business, you need to be creating GREAT content that helps your prospects. When you do, they will be more interested in continuing to engage with you and learn from you… which eventually leads to sales. I can hear some of you now, “But, I have a product based business and I don’t have anything to share or teach…” It’s completely untrue. As you engage your prospects and clients listen to the questions they ask. Those questions are the same questions other prospects will have, and they can form the basis for your content – either free or paid. Consider doing a survey to find out more about what your prospects and clients want to know – you can even set one up online for free using a tool like SurveyMonkey and then use Twitter to send people there on a regular basis to collect information.

So, remember, as you are learning how to use twitter for business, start by focusing on these three things. Check out the complimentary webinar to get some more ideas (including a detailed list of many of the things you can Tweet about – it’s one of the biggest questions I get – “What the heck am I supposed to say on Twitter?”)

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Gratitude for Thanksgiving

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A friend of mine shared this on Twitter the other day… apparently it’s been around a LONG time, but I’d never seen it, so thought maybe you won’t have either. It’s not to be missed.

I quite literally had tears streaming down my face within the first minute – it’s just beautiful, joyous and happy.
Thanks Matt – wherever you are! :-)

Happy Thanksgiving to you and your family, wherever you are.

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One of the things you want to focus on when using social media for marketing is creating what’s known as ‘top of mind’ awareness in your prospects and client’s minds.

Using social media for marketing and top of mind awareness

Top of mind awareness’ is when you are consistently in front of your prospect or client, so that when the need or desire arises for the product or service you offer, you are the one they think of.

A few quick steps to creating this coveted ‘top of mind awareness’ as you start using social media for marketing your business:

  1. Be Super Consistent: Being consistent is KEY to making sure you are there in their head when they’re in the market for what you’ve got (I just used every form of ‘their’ ‘there’ and ‘they’re’ in only 6 words… wow. )
  2. Share Relevant and Interesting Content: Seems like a no-brainer, but many people still miss the mark on this one. And, it doesn’t have to be YOU content – you can share what I call ‘complimentary content’ as well.
  3. Spread It Around: Be sure to spread your content around to a variety of social media networks including Facebook, Twitter, LinkedIn, YouTube and more.
  4. Interact: One of the best ways I can think of to make sure you stay ‘top of mind’ is to interact consistently. Don’t just stand on your soap box and yell about your wares, be a real person when you are using social media for marketing
  5. Build Relationships: Can’t say this enough. Be personal and personable, take the time to support people, comment on their stuff, share it with your audience if it makes sense. It’s amazing how far this can go to helping you build your business success.

In short, the same things that will create overall success (and SALES!) using social media for marketing, will help you create the ‘top of mind awareness’ you need. Follow these 5 steps and you’ll be thrilled with the results.


Twitter Tools: TweetChat

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Great Twitter Tools:

Just wanted to share another one of my favorite twitter tools with you… I love it and use it all the time. It’s called TweetChat.

As with many twitter tools, this one can be used in a variety of ways, first let me explain what it does:

TweetChat allows you to, put any hashtag you might want to follow or use into a box at the top. Once you do, you will see every tweet in the last few weeks with that hashtag displayed on the screen. If you log into your twitter account through the site you will also see a ‘tweet’ box at the top where you can enter your own text and send a tweet – with one difference – every tweet you write will have the hashtag automatically affixed at the end. No need to type it in, worry about forgetting it or mis-spelling it.

(Note: if you don’t know what a hashtag is, it’s also known as a ‘pound sign’ and looks like this: #.  An example of a typical twitter hashtag is something like #ff, which is short for #followfriday – and just so you know, you can use either one…)

Using your Twitter Tools: A few of the best ways you can use TweetChat

Create Your Own Conversation: You can create your own conversation by choosing a hashtag. No one owns hashtags, just check and see if the one you want to use has been used in the last month or so. If it hasn’t, you can ‘claim it’ and start using it – and you can use TweetChat to check, just enter the tag at the top and see what shows up. It’s a good idea to do a quick search on Twitter too, just in case.

Once you select your hashtag, you put it in your own tweets, invite people to participate and you can share a conversation. (If this is all still unclear to you, the best thing to do is participate in a chat and see how it works. Check out this list of scheduled chats to observe one that interests you.)

Give Participants A Way To Interact With You: During teleseminars or online radio interviews, if you use a hashtag and share TweetChat with your listeners, they can post questions and interact with you during the call or interview. It gives them a way to feel like they are participating more and being heard, and it lets you address what they want to know without having to open noisy call-in phone lines.

Follow What People Are Sharing Or Share Yourself: You can also use TweetChat to watch what people are sharing and add your own information to the mix. For example, many people share music on Mondays – the hashtag is #musicmonday. You can share your own musical interests, or see what others have posted. (You can also do this kind of a search within Twitter or another twitter client like Hoosuite, TweetChat is best used for conversational purposes, but you can do this if you like.)

TweetChat is one of the best twitter tools you can add to your tool box, it’s very versatile and adds to the depth of your ability to use twitter for your business. Click here if you’re interested in more twitter tools that can help you use twitter for marketing. And, to get to TweetChat, click here. And, if you want to see TweetChat in action, click here to see the YouTube video: Twitter Tools: TweetChat. You can also get a few more ways to use TweetChat, by checking out the article here.