Archive for May, 2012


What’s In The Way Of Your Success?

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It might not be what you think…

There are bunches of things that can interfere with our success and movement forward. If you’re like me, you understand and believe there is a big energy component. And, you know that you have to be taking action – throwing spaghetti at the wall to see what will stick and consistently trying things out, continuing with what works, and changing what doesn’t.

But, what happens when you feel you’ve got all those pieces in place?

You’re taking the actions, it’s imperfect, and you’re good with that…

You feel your energy is in the right place, you’re positive and focused in the right direction…

So, what’s up?

What if it’s something really simple… like not acknowledging the success you are having that’s stopping you from more?

Examine your business, your day-to-day stuff, and see where you could be celebrating what’s going well, appreciating yourself for taking action in the face of resistance and fear, and making space to really acknowledge all that you are doing.

You might just find taking a few minutes each day to write down and then relish and revel in your accomplishments, no matter how small, shifts things and takes you to the next level.


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I need an onion…

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I do. I need an onion.

I want to make the wonderful organic sausages I have in the fridge, along with the organic yellow and orange pepper… but, I don’t have an onion.

Time for some radical honesty. Sometimes, I am incredibly lazy.

I live in New York City. There are stores ALL around me. Quite literally, one elevator ride, a walk across the street and into the 24 hour grocery store would get me an onion.

It wouldn’t be organic, and I want organic. To get that, I have to walk 1.5 blocks between avenues (those are a lot longer than blocks between streets), and deal with the crowds that THRONG the store. It’s unbelievable how busy that store is…

And, I don’t want to go out. I’ve been working all day, and I have ZERO desire to go out. It doesn’t matter that it would only take 10 minutes. I like the quiet of my apartment right now, and I don’t want to go out into that busy, buzzing world.

So, my sausages will get cooked with just peppers.

Now, you’re probably asking, “Why the heck are you telling me this, Payson?”

Darn good question, and I’ll tell you.

It’s because, in marketing, we need to focus on what people WANT, not what they NEED.

Yes, I do ‘want’ the onion, but not enough to get my butt up and go out and get it.

If I was eating ice cream or chocolate right now (I’m not), and I didn’t have that in the house, you can bet your bottom dollar that I’d go out for that.

So, when you are thinking about your product or service, you want to make sure that you are talking about it in a way that connects it to a driving, over-whelming, all-consuming WANT your peeps have.

It’s not enough to tie it to what someone needs – we’ll go without something we need for a long time, all the while spending time, money and resources to get what we want.

What do your peeps want so much that they’ll do pretty much anything to get their hands on it? How does what you have answer their intense desire?

(Hey, I’m doing a bit of research, and I want to know what YOU want to know about marketing… will you take a quick survey for me? It’s going to help me build something I’m calling Marketing In The Morning™ – I’m going to show you how to make marketing really work for you business, while making it EASY and FUN…. Yes, that’s possible!)

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