Archive for August, 2012

This is an actual marketing calendar I worked on for a launch process.

A couple days ago I posted the first three steps of my marketing planning process here.

Today I want to talk about the next steps in the marketing planning process, as I apply it to my business.

Once you have done your brainstorm, categorized the items you came up with and created a list of any pre-requisites (the things that have to be done before you can start marketing), the next pieces you want to incorporate include:

1. Prioritizing

Depending on the type of marketing planning process you are in – whether it’s general marketing for an ongoing product or offer, or it’s more ‘launch style’ marketing, you will need to prioritize the marketing. There are many ways you can prioritize including what you think will have the biggest impact, what can be done quickly and easily, what needs to be done first, so other things can build on it or because it will have a great impact if it’s out there longer etc.

You get to decide what will work for you… keep in mind it may include all of those as well as other criteria.

2. Laying Out The Steps

If you have some more complex pieces of marketing involved from this marketing planning process, you’ll want to break them down and think through each of the steps. You may want to bring in someone else to help you think about this stage (or any of the others), as there may be things here that are challenging for you to think about on your own. This is where the ‘can’t see the forest for the trees’ issue can multiply and you can get blocked (that can happen in the brainstorming process too).

If you’re a visual person, you can use a flow-chart for this, you can write up the steps – whatever suits you, as long as it gets done.

3. Creating a Calendar

Once you have prioritized everything, it’s time to start creating the calendar. You know what needs to come first, you know what you need to build, so now you can figure out when things need to be done so that other pieces can be completed.

You can use a post-it process for this, with big calendar sheets, a white board, calendar white boards – whatever suits your needs. Depending on what piece I’m working on – if it’s a full year planning process, a launch process or some other piece, I use different things – including a print out of a blank calendar page from Google Calendar.

4. Delegate

This is where you get to delegate! YAY! I often talk about how you need to become the CMO (chief marketing officer) of your business, and by following a process like this you are doing so. NOW is the time for you to delegate certain tasks that can be done by other people. You have a plan in place, and now you’ll know the pieces you can hand off – anything from having someone layout an ad (you may want to figure out the messaging and copy – or you can hire an expert to do that part too) to having someone schedule social media (again, you may want to write it, as you are the expert in your biz – or use a copy writer) to so much more.

5. Put Your Nose to the Grindstone

This is where the rubber meets the road. It’s time to start putting your marketing plan into play. Start completing the tasks that are yours to complete, and be the manager of all the other pieces, making sure they get done and put into place as necessary.

That pretty much sums up my marketing planning process. There are other pieces, of course, and each of these can be broken down into multiple steps, but this gives you an outline. Other marketing planning processes include things like creating your marketing funnel (or pyramid, depending on whose school of thought you subscribe to), to creating your annual marketing plan and marketing calendar to much more.

If you are starting to recognize that the marketing planning process is something you’d like some support around, then I want you to check out my upcoming (& FREE) webinar where I’ll be sharing lots of great tips around this and much more. Here’s the link: Make Your Marketing Work Webinar.

 

 


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Aug
30

How to NOT make your business like dry toast

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Ok, it’s not dry toast, bu don’t they look GOOD! I must be hungry…

Lately I’ve been using a metaphor for my business and the work I do around marketing…

Some of you know that I’m a law of attraction girl, and have my pretty ‘spiritual’ moments (which come through when I work with my clients too – in the form of intuitive hits on everything from the opportunities  and interests they don’t see, to which messaging is strongest). Not sure if everyone would call that spiritual, but, to me it is a piece of that – when it flows, I’m deeply connected to spirit – to Source, whatever the name you call it.

Well, when I work with someone who just wants the ‘step-by-step how to’ on marketing, or when someone encourages me to build a program that is similar – like how to use Facebook for marketing – it feels like being handed a big ol’ plate of dry toast and told to eat it with no toppings and nothing to drink.

It’s dry, the first bite or two may be ok, but it’s going to be pretty boring and probably cut up my mouth pretty good too. Yuck.

That’s NOT my idea of a good experience – and that goes DOUBLE for business!

Now, I don’t want you to get me wrong – I LOVE toast. Love it. Love it. Love it.

But, I love it when it’s dripping with butter, or has some olive oil and salt, or has some melty peanut butter oozing down the side, or some cream cheese and jam, oooo – or lots of butter and cinnamon sugar… I LOVE toast… when it’s all juicy and covered with scrummy toppings.

That’s how I like my business too. Scrummy. :- )

What does that mean to me? Well, it means weaving in things that are juicy to me (and often to my clients as I attract people who are generally coming from a similar mindset) – like Law of Attraction, energetic principles, arts & crafts (yup – the only way I can do a daily plan for myself is to make it playful and fun – so I use cool post-its and a fun Smash book to build my daily plan – makes it like an art project, which I love!).

If you’re feeling a bit like you’re eating dry toast each day in your business, and your feeling overwhelmed, run-down and generally like there is so much to do you are about to drown, it’s time to inject some yummy, juicy, scrummy stuff!

It may feel like it’s exactly the wrong time, but trust me – it’s not. If you don’t incorporate some of the stuff that jazzes you up, then you’re missing all the fun in your business.

I ask you… if you didn’t start your business so you could ultimately be happy and have fun, then why did you?

Everything we do is, essentially, in the pursuit of happiness, so don’t wait. Start NOW.

Put some fun, some play, some joy and juiciness back into your business. You’ll feel SO much better, you’ll enjoy your days more, you’ll (gasp!) get MORE done AND…

Energetically, you’ll be attracting more and more of THAT experience into your world. I think we can all agree, MORE of that would be a good thing.

And, if you’re wondering how you can inject some of that joy into your marketing and your marketing planning process, I might have just the right thing. :- )

In my upcoming webinar, I’m going to be sharing my #1 tip for not only making your marketing work, but to also make it work for YOU… so it’s enjoyable, not draining, hard and something you’d rather go clean toilets than sit down and do. If that sounds good to you, you can register here.

 


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Aug
29

The Marketing Planning Process

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I was on the phone with a fellow entrepreneur yesterday (getting some help with signature speech stuff, actually) and the marketing planning process I use for various things came up.

As I shared with her a few of the steps I’ve taken to lay out the marketing planning process for the Marketing in the Morning™ program, she suggested that I start tracking my steps and use myself as a case study and share it with people.

So I thought I’d post a little bit about it here…

1. Brainstorm
The first step I took was to brainstorm all of the things that would need to take place, including as many different methods of marketing as I could figure out. I didn’t censor myself during that time – it’s like any good brain storming process… ALL ideas are good ideas. The time to determine if they will make sense for the particular situation comes after the initial idea generation.

2. Categorize
The next step in the marketing planning process, for me, was to separate the marketing processes into 2 categories – the ones I would use this time around and the ones I would save for the next round or another time.

3. Pre-Requisites
And the third step (and the final one I’ll share today, although there are many more, as I’m sure you can imagine), was to figure out the pieces that need to be in place before most of the marketing could start – like the sign-up page for the webinars, some keyword research, a big and healthy list of features and benefits, among other things.

All of these steps of the marketing planning process took place after thoroughly outlining the class, determining the dates everything would be delivered and several other key pieces that are essential before you can really dig into the marketing.

So, that should give you an idea of how I start out when putting things together. :- )

If you are interested in learning more, I’ll likely be sharing a few more steps in the process in the upcoming webinar, where I’ll also be sharing the single most important tip I have for you about marketing your business. Seriously, the most successful entrepreneur I know personally told me this tip changed everything for her and her business a few years ago when I shared it with her. You don’t want to miss it, so register here.

 

(P.S. If you’re really keen on digging into your marketing quick, I suggest you sign-up for early bird notification about the Marketing in the Morning™ program. I’m going to be doing something very special for the people on that list in just a few days. :- ) )

 

(Added 8/31/12 If you want to see the next steps in this process, visit this post: Marketing Planning Process – Next Steps)

 


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Aug
28

Resilience

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It’s one of those really key things for everyone and everything.

Whether it’s in your business or in your personal life, we need to take time to cultivate our resilience.

How do we do that?

Well, I’m sure there are many ways, and for me, one of them is to have a regular practice of stillness. I meditate pretty much daily, sometimes twice a day.

Having that regular practice of quiet, stillness, peace gives me something to lean on when things get rocky.

How do you practice resilience?


Categories : Success Mindset
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Aug
27

Upcoming Webinar

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I’ve got a brand new, information-packed webinar coming up in a couple of weeks, and I want you to be on it.

“What does that have to do with me?” you might be asking…

Well, I’ll tell you.

In this webinar (which is completely FREE, by the way), I’m going to share with you a tip that one of the most successful entrepreneurs I know told me completely changed her business and her life. It meant so much to her that she brought me in to speak at her conference some time back so I could share the tip, saying it was one of the single most important things I could share with her people.

I’m also going to sharing my 3-step process that is so easy pretty much anyone could do it (but most people don’t) and that will have clients lining up for the opportunity to work with you.

If you’re interested in finding out more, then you’ll want to click here to register for the webinar. I’m going to be sharing some of my best information to help you start making your marketing work.

 


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