Author Archive

Sep
03

101 Marketing Strategies: The Greatest Marketing Tool in History

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The number one strategy when you start looking at basis 101 Marketing Strategies is obvious when you think about it…

And, even though there have been thousands, maybe millions of marketing tools throughout history, and they have varied tremendously… There is one that has remained effective in such a superior way that, to me at least, it is the single most important and valuable tool in the history of marketing.

What is #1 out of all 101 marketing strategies?

The QUESTION.

It’s really simple. ASK. Ask everyone you know what they want to know. Ask them what they want and need in their lives. What problems do that have that aren’t being solved? Use the information they give you and start creating products and services that give your prospects what they want.

If you already have a product or service start conducting surveys around your area of expertise, dig in deep and find out what people want and need related to your product or service. Then, go back and review all of your marketing materials and make sure that the ways in which what you offer answers their wants, needs and desires. If you take the time to do this, your success in marketing will start to multiply like rabbits in springtime (I know it’s the fall, but I just couldn’t resist… Will have to save this one and use it again, seriously, it’s ridiculously cute!)

If you aren’t already using surveys as part of your online process, it’s time to start right now. Go visit www.SurveyMonkey.com. You can ask up to 10 questions in your survey and collect up to 100 answers totally for free, which is more than enough to get you a whole lot clearer on what your market is looking for. And, you can upgrade when you’re ready to ask more people and get more information. On top of that, it’s super easy to tie survey’s into social media – people love to help other people out and answer questions. So go use the greatest tool in the 101 marketing strategies toolbox – start asking questions, and let them drive your business.


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Aug
30

Driving Traffic To Your Website

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A common question about online marketing:

What is the best way to drive traffic to my website and find prospects on the internet? How can you generate more traffic to your website…immediately, even if you have no marketing skills?

Answer:

When it comes to marketing there really is only one way to insure success… build a solid series of systems that you work over and over and over again, test non-stop and continualyperfect everything that is going on. One suggestion is to focus on building relationships in social media, through follow-up sequences and by asking for referrals. Get to know your target market inside and out, and give them tons of great information so that they keep coming back for more and sharing you, as a resource, with others.

The best way to do this is to just dive in and do it. It takes time, energy, planning, testing and more to build marketing models that work in any environment, the internet included.

As for driving traffic to your website, there are many options. Just a few of the options for driving traffic and building your list – and remember, you don’t have to do them all, or all at once. Choose one and master it over the next couple of weeks, then begin to work on mastering another… like the guy with the spinning plates on old TV shows… get one spinning on a stick and make sure it’s stable, then start another, making sure you go back to the first one every now and then to give it a push and keep it going:

Make sure you give these new leads a way to ‘sign-up’ – sign up box on your website/blog – if don’t have get it going, WordPress is easy. Having traffic on your site and not capturing their information is totally wasted effort and energy.

Social Media – drive people to your site for blog posts and for free report, free teleseminar etc
Put an ethical bribe on the back of your business card, point it out to people when you share it with them
EzineArticles/Articles
Guest Blog Posts
Sign-Up Box on Facebook Fan Page
Tell-A-Friend box on website
Testimonials on other people’s sites
Reviews of related books on Amazon and other sites
Public Speaking
Networking Events
Google Adwords
Joint Ventures

And much more … you must be active and ‘out there’ or they will not come. But, the very first step is to create a way to capture the prospects information, as I mentioned at the top of the list. If you don’t already have an email list building system, there are many to choose from including ConstantContact, Aweber, MailChimp etc. One of my favorites (and I’ve tried many of them) is 1shoppingcart. If you want to check it out, you can use my personal link: www.monetizingmarketing.com. Their system has some extra options most of the others don’t, so you can start with just the email list program and add the shopping cart and affiliate program as desired.

There are about 10×1000 other ways to get your name, products, services and websites out into the web sphere – pick one and start today.


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Aug
28

Weekend Inspiration

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Inspiration for your weekend…

We all have days where we aren’t sure we can keep going – we feel overwhelmed, not sure how to proceed, or, maybe even if we want or can proceed. Watch this video and you’ll have a changed perspective on what’s possible for anyone, including you. And be sure to check out the Nick Vujacic’s website.

To your success!


Categories : inspirational
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Aug
24

What is the best way for you to succeed in marketing?

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Another question that comes up often in my teleseminars from a variety of different entrepreneurs is, “How can you succeed in marketing?

The answer includes many things, but the top two in my mind…

First: Constant education for ‘do it yourself marketing’ and

Second: Constant implementation

Education: There are so many excellent books on marketing, if you don’t want to spend a bunch of money building a marketing library, go to your local library and get the books that seem appropriate. Some of the best include Tested Advertising Methods by John Caples, Scientific Advertising by Claude Hopkins, books by Joe Sugarman and Dan Kennedy. Consider investing in your education – sign up for an online course, or a course at your local college. Again, if you aren’t sure which course would be good for you, I have taken many, so may be able to recommend something that would be the right fit for you. Also, I am putting together a marketing essentials ‘A-Z’ course – a compilation of things I’ve absorbed from seminars, books, mentors and experience – putting it together in a way that I’ve not been able to find in one place – a real foundation in the essentials of marketing for small businesses. If you stay on my mailing list you will find out about it when it is ready to launch in the fall.

Implementation:
The first step, as we discussed at the beginning, is to define your target market, develop your niche and create your targeted message, clearly identify your USP etc. Then you can begin to get your message out there through many low-cost and free options. Don’t skimp on the first part though – your success hinges on knowing your target market and knowing how to talk to them. Get really clear on this stuff by going through the exercises, even if they are tough. Then get started on trying different things, testing them, seeing what works. Taking action – implementing what you learn – is ultimately the only thing that will create ‘success’ for you in marketing.


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Aug
22

Are you preventing sales?

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Have you done a ‘secret shopper’ experience with your business?

Checking on your employees phone skills, sending someone to your physical location to see how your sales people do or browsing through your website regularly can help identify places where you might be shutting out buyers. You spend loads of time and money getting prospects to your business – isn’t it worth instituting a regular ‘check-up’ process to make sure you aren’t automatically slamming the door in your hard-won prospects face?

You might even be blaming your marketing, thinking what you are doing is not working, when the real problem is not that people aren’t knocking on your door – heck they might even be pounding on it – but their experience in trying to buy from you makes them run off fuming.

Think about your own experiences with difficult purchasing processes. It’s worth the investment to take some time to make sure the experience you are offering your prospects and clients the best possible experience that you can. Script the people who answer your phones – coach them on using the script and make sure they understand why it’s there, what it’s for and why each point in the script is important. It takes time for people to get comfortable with scripts, but that’s ok. Top professionals, actors, athletes – everyone who succeeds at top levels use scripts. You don’t want your sales people to sound scripted, so they need to learn it and make sure that each point in the script is covered, even if they stray from it after learning it.

If you need help designing and defining the processes to stay on top of you sales people and prospect interactions, check out the Customized Marketing Solutions Session – it’s the perfect way to get help clarifying, testing and fixing where you could be stopping your prospect in their tracks.

Photo Credit: M_Bartosch


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