Archive for 101 marketing strategies
In the last few weeks I’ve been thinking a lot about making 2015 my best year yet… I suspect you’ve been doing the same. (If not, it’s probably time to start or it’ll be July before you decide to make some changes.)
It seems to me there are a few areas in our lives that we can look at to make sure at the end of the coming year we look back and know we’ve had a better year than the one before. To me, they are:
For each of us the order we’d put these in is different, and it probably changes from year to year or even month to month. More often than not it changes because of some crisis, so something we weren’t putting that much attention on suddenly pops up to the top and becomes our #1 priority because it HAS to.
There’s a better way to do it, and that’s to pick one goal for each area and begin to break it down into manageable steps, then figure out how they will fit into your life. You also may choose to only focus on one or two of them at a time and then incorporate the others as you begin to make progress on the first few. The bottom line is, if you don’t put attention on it, it won’t change and you won’t be in a better place after another 3, 6 or 12 months.
What would you like to change in the coming year?
Write down each of the areas above and then take some time to list 3-5 things you want to improve in each ares.
Narrow down each category to just ONE primary goal that you’d love to see achieved this year.
Take that goal and break it down into manageable, bite-sized pieces. Figure out how they will fit into your life and start putting them in your calendar. If you make them into actionable steps and then make appointments to fulfill those steps, you’ll make the changes you want and your life will begin to change.
(This last step is pretty hard for most people. If you make it this far, congratulations! If you know it might be a bit challenging to get started or keep things moving forward consider hiring a coach to help you out, or finding an accountability buddy who will ACTUALLY hold you accountable. Sometimes that’s the most valuable aspect of a coach – you put some skin in the game, so you show up for yourself. :- ) )
Sometimes One Thing Gets In The Way
For many, particularly entrepreneurs, one of the most important goals is getting their business profitable enough to create a life and lifestyle that is fulfilling and fun. Sometimes there isn’t enough money coming in so that there is time, energy and mental space to focus on improving in the other areas listed above.
If that describes you, then you may want to check out my Double Your Fees In 30 Days intensive. It’s a 6 week program designed to break you through your blocks to having the income you want in your business NOW – within the next month.
Now, not everyone can make all the changes that quickly, but if you know you are ready and this is something you want to challenge yourself to do, then click here and read further. And, even if you have to take a few baby-steps to create that change – even if it took you, say 90 days, but it happened, wouldn’t that change your life for the better in 2015?
In my early 20s, my boss struck a deal for me to travel with Anthony Robbins’ team to all of his one-day events.
At first, I was in awe of his sheer size. Inspired by his message of personal power. Intrigued by the groupies.
I watched how Tony’s sales teams sold out his events in 3 different cities every six weeks. Created a frenzy. And did back of the room sales.
The guy clearly had the whole money making thing figured out.
In hindsight, what fascinates me most are the different paths Tony and my boss took after their days of working together selling Jim Rohn seminars in the 70s.
Tony wrote books, created info products and held seminars and retreats all over the world. My boss tried to build a business on one product with low margins without the sales volume to make it profitable.
Tony’s “power move” was to pound his chest. My boss’ “power move” was to rob Peter to pay Paul.
Tony earned millions. My boss was lucky to pay his mortgage two months in a row. Or pay me, for that matter.
When I work with clients today, I now realize how much I draw on what I learned from that experience.
There’s a huge divide between intentionally creating a business model that’s true to you, versus struggling and making things harder than they need to be.
And it’s something every entrepreneur gets to choose for himself. Or herself
I’ve done it both ways. And in hindsight, I can unequivocally tell you that getting intentional about what I wanted my business to do for ME and MY life has been the difference between my successes and failures.
If you want the tool that I use to do that, you can grab it here for free:
Lucky us that we have a choice in how we decide to do business!
Carolyn Herfurth has walked on fire, danced on stage at the Sydney Opera House – and before founding The Biztruth nearly 5 years ago – played a hand in the launch of over 100 businesses.
As a business and sales mentor, she’s obsessed with helping small businesses and start-ups like you gain self-trust so that you can do your business – and live your life – your way.
Her ground-breaking Evolve Accelerator, live events and private coaching – supplies women entrepreneurs with the tools to generate immediate income and momentum – and equips you with the know-how to build a long-lasting, sustainable business that is fun and profitable for you.
Meet her at http://thebiztruth.com.
One of the best ways to get some extra attention when doing your marketing is to tie things to unusual holidays.
Did you know that July is National Ice Cream month and July 20th is National Ice Cream Day?
There are hundreds, if not thousands, of holidays you can use to get creative and promote your products and services. Choosing some unique ones and connecting with your clients and prospects around them can be tons more effective than simply doing the standard holiday card and New Years email.
Take a look at this:
And, since it’s National Ice Cream month, I’m going to share my FAVORITE ice cream with you…
Bluemarble Organic Ice Cream from Brooklyn NY.
Damn, this stuff is GOOD.
Our favorite? Mixing a bit of their decadent, rich chocolate with the oh-so-smooth and delectable salted caramel… Oh, it’s like heaven in a bowl. :- )
If you’ve known me for a while, you know I don’t often recommend packages and products by other people, unless I have experienced them myself or know the person making the offer personally and have worked with them in some capacity.
Well, this is one of those times.
For the first time in THREE years John Carlton, arguably one of the best living copy writers, is opening up his Simple Writing System program.
I went the course it the last time he offered it. Frankly, it was powerful, engaging and, most importantly, it impacted my bottom line. Over the years I have earned the money invested back multi-fold using the skills and techniques I learned.
So, if you want to kick-up your marketing skills, start to make more sales and get more clients, and you know that copy is one of the areas where you need some help, please check this out.
Whenever anyone asks me what tools they can use to make more sales, I recommend two or three things, one of the most important of which is getting darn good at writing copy. The value of the skill shouldn’t be underestimated, particularly for the online world, where so much is driven by the written word.
Until now, I haven’t been able to recommend this course because it wasn’t available. Don’t miss this opportunity, it may not come around again for three more years…
Check it out here: http://bit.ly/1mh7Vmf
Let me know if you decide to do the class – I’d love to hear what you think and be in touch with you as you work through it.
P.S. These links are affiliate links. If you sign up, I’ll get something from John Carlton’s company. I actually don’t even know what, and I don’t care, I’d recommend it without an affiliate link anyway, but if it’s offered, why not, right?
Today we’ll cover part 2 of our 3 part series on, “What Is Marketing?’
In the last post (What is marketing part 1) we covered some of the basics of what categories fit into marketing and talked a little bit about PR and Sales.
Today I want to start a list of marketing strategies you can consider when you start to build out your marketing plan and marketing calendar.
I say ‘start a list’ because there are as many marketing strategies as there are creative people in the world… and there are new possibilities for marketing coming up each and every day.
An example of a completely new area of marketing in the last few years is social media. Until the last few years social media didn’t even exist and now it makes up a large portion of many entrepreneurs marketing time, energy and sometimes budget.
I invite you to add any of your favorite marketing strategies to this list by adding them to the comments below. :- )
(Also, if you are looking for a big comprehensive list, I happen to provide one in my Marketing in the Morning™ program – if you want to learn more about that, as well as my single most important tip on marketing, you’ll want to check out my upcoming FREE webinar. You can register here.)
So here’s the ‘start’ of the list:
- Google Hangouts
- Online Forums
- Online Advertising
- Business Cards
- Hotel Keys
- Magazine Ads
- Editorial Coverage (PR)
- Sidewalk Art (the legal kind :- ) )
Getting the drift? The list simply goes on and on and is only limited by your imagination. What would be fun for you to do in your marketing today?
In our next post we’ll continue to dig into What Is Marketing as we talk about your compelling message, so be sure to check back!