Archive for customized marketing solutions


Under Pressure…

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Do you feel intense pressure most days as you chug along working on your business?

If so, it often helps to recognize that pressure, like so many other things, is self-inflicted.

We feel it because we feel like we have a ton of stuff to get done, like we have a bunch of deadlines approaching, like we don’t want to disappoint anyone and on and on and on.

You only have one moment at a time each day, and you can only work on one thing at a time (despite what people say and think about multi-tasking). If that’s the case,  then doesn’t it make sense to focus on that one thing you are doing right now, and letting everything else go from your mind? Having it churning around in the back of your thoughts will keep you somewhat distracted from the task at hand, which will make you less effective… And, to top it off, it won’t help you get anything else accomplished either.

It’s not necessarily easy to shift this kind of a pattern if you’ve been engaging it for a while, but like many other worthwhile endeavors, if you begin to practice, you’ll find that within a few days things feel different.

Within a few months, things can be dramatically different.

On another note – this week I am opening my brand-spanking new Rapid Fire Session™ package. There’s a pretty incredible special until the end of the month, or until spots run out, so if you want some one-on-one help with your marketing, you need to get clear on the exact steps to take to move your business forward and get some more clients and you’re done with overwhelm, then check out the Rapid Fire Session™ here.

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I need an onion…

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I do. I need an onion.

I want to make the wonderful organic sausages I have in the fridge, along with the organic yellow and orange pepper… but, I don’t have an onion.

Time for some radical honesty. Sometimes, I am incredibly lazy.

I live in New York City. There are stores ALL around me. Quite literally, one elevator ride, a walk across the street and into the 24 hour grocery store would get me an onion.

It wouldn’t be organic, and I want organic. To get that, I have to walk 1.5 blocks between avenues (those are a lot longer than blocks between streets), and deal with the crowds that THRONG the store. It’s unbelievable how busy that store is…

And, I don’t want to go out. I’ve been working all day, and I have ZERO desire to go out. It doesn’t matter that it would only take 10 minutes. I like the quiet of my apartment right now, and I don’t want to go out into that busy, buzzing world.

So, my sausages will get cooked with just peppers.

Now, you’re probably asking, “Why the heck are you telling me this, Payson?”

Darn good question, and I’ll tell you.

It’s because, in marketing, we need to focus on what people WANT, not what they NEED.

Yes, I do ‘want’ the onion, but not enough to get my butt up and go out and get it.

If I was eating ice cream or chocolate right now (I’m not), and I didn’t have that in the house, you can bet your bottom dollar that I’d go out for that.

So, when you are thinking about your product or service, you want to make sure that you are talking about it in a way that connects it to a driving, over-whelming, all-consuming WANT your peeps have.

It’s not enough to tie it to what someone needs – we’ll go without something we need for a long time, all the while spending time, money and resources to get what we want.

What do your peeps want so much that they’ll do pretty much anything to get their hands on it? How does what you have answer their intense desire?

(Hey, I’m doing a bit of research, and I want to know what YOU want to know about marketing… will you take a quick survey for me? It’s going to help me build something I’m calling Marketing In The Morning™ – I’m going to show you how to make marketing really work for you business, while making it EASY and FUN…. Yes, that’s possible!)

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VideoTip 4 How to Get Clients Using Online Marketing Strategies

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Here’s the next video tip in the Top 10 Tips Series on How to Get Clients Using Online Marketing Strategies: Niche Social Media Sites

This is something a lot of people can overlook, instead going to play on the big Social Media sites (which we’ll discuss in an upcoming video)… but there is a whole world of ‘niched’ sites that can help you target your ideal prospect and it’s a HUGE opportunity.


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How To Get Clients Using Online Marketing Strategies – Video Tip #6

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In the video released today I talk about Tip #6 in the How to Get Clients Using Online Marketing Strategies Top 10 Tips series.

This video goes into a very effective method for building your online expertise, driving more traffic, building your list and, ultimately, getting more clients.

That method is called ‘Article Marketing’. It’s one of the ‘unsung’ heroes of the internet It’s not something that will necessarily be a magic bullet, but if you are consistent, you can build a great foundation of information for your hungry market, serve them and build the know, like and trust factor so essential to building a relationship that leads to a sale.

In the video I mention Jeff Herring, who is sometimes known as ‘The Article Marketing Guy‘… wanted to make sure you had links to his stuff, in case you decide it’s something you want to learn more about. The tips in the video will get you started. And, there is an art form to the process of making articles really work for you. For some, getting into the details of it can make a big difference in the level of success. Jeff is a great guy and shares a ton of great info, so definitely check him out.

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Buddha and Business

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“Believe nothing, no matter where you read it or who has said it, not even if I have said it, unless it agrees with your own reason and your own common sense.” Buddha

Image: Arvind Balaraman

This is an important consideration for any business venture, whether it is online or offline. There are many ‘experts’ out there, some of whom have really earned the right to call themselves experts, some who have not and many in-between… people who are on their way to becoming experts and may know enough to teach and share with you. Often, it’s those ‘in-between’ people who are more affordable for a small business – where the high-level experts are out of reach.

The key to finding someone that is expert enough for you is following your gut, checking in on their references, and making sure that what they are offering fits what you need. In many cases people who are just starting out need basic information and some one-on-one customized assistance. As the Buddha said – make sure what they are saying agrees with your own reason and common sense. If you go with a combination of due diligence (checking out that they are what they say they are), your head and your heart, you’ll find the perfect match for where you are right now…

And, not everyone will be a good mentor, teacher or guide forever. At some point you will need a different perspective, a different background or simply a different approach. Schedule time regularly to review the people you are engaging to help you build your business. Are they still delivering? Are you still learning? Is your business still growing the way you want? A quarterly or bi-annual review will help you stay on top of your business, and give you the information you need to make changes when they become necessary.

From a personal angle… I once researched a professional (who shall remain nameless), calling references, talking at length with them and finally making a decision to engage their services. When I received the contract for work, my stomach dropped out – it wasn’t anything in particular, something just felt wrong or ‘off’. I couldn’t put my finger on it, and decided I was being irrational. I pushed myself to follow through, and paid a VERY LARGE sum for the services. Within a couple of months it became abundantly clear that nothing was happening and what had been delivered thus far would not be of use. I terminated the agreement, but not without spending a huge amount of money – money I could have saved and used elsewhere to help my business if I had followed the instinct that was telling me this wouldn’t work for me.

Have you ever ignored an instinct about your business and suffered because of it? Have you ever followed one and found out later you made the right choice?

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