Archive for how to do marketing

Oct
07

What Is Marketing – Part 2

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Today we’ll cover part 2 of our 3 part series on, “What Is Marketing?’

In the last post (What is marketing part 1) we covered some of the basics of what categories fit into marketing and talked a little bit about PR and Sales.

Today I want to start a list of marketing strategies you can consider when you start to build out your marketing plan and marketing calendar.

I say ‘start a list’ because there are as many marketing strategies as there are creative people in the world… and there are new possibilities for marketing coming up each and every day.

An example of a completely new area of marketing in the last few years is social media. Until the last few years social media didn’t even exist and now it makes up a large portion of many entrepreneurs marketing time, energy and sometimes budget.

I invite you to add any of your favorite marketing strategies to this list by adding them to the comments below. :- )

(Also, if you are looking for a big comprehensive list, I happen to provide one in my Marketing in the Morning™ program – if you want to learn more about that, as well as my single most important tip on marketing, you’ll want to check out my upcoming FREE webinar. You can register here.)

So here’s the ‘start’ of the list:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Pinterest
  • Google+
  • Google Hangouts
  • Email
  • Online Forums
  • Online Advertising
  • Networking
  • Speaking
  • Business Cards
  • Billboards
  • Postcards
  • Webinars
  • Teleseminars
  • Events
  • Pens
  • Hotel Keys
  • Magazine Ads
  • Editorial Coverage (PR)
  • TV
  • T-shirts
  • Books
  • Pamphlets
  • Sidewalk Art (the legal kind :- ) )

Getting the drift? The list simply goes on and on and is only limited by your imagination. What would be fun for you to do in your marketing today?

In our next post we’ll continue to dig into What Is Marketing as we talk about your compelling message, so be sure to check back!

 


Jun
21

You Just Need To Ask

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A pretty cool thing happened yesterday…

A woman I met in May at an event for female entrepreneurs and I connected over the phone (I like to follow up with people I meet briefly and connect more), and as we were talking she shared a project she is working on. Then, she said that she needs to connect with a particular person at a particular company to help move the project forward.

The cool thing? Before our call she’d looked me up on LinkedIn and saw that I was connected to him, and asked me if I could make an introduction.

When I looked, it turned out he was a 2nd level connection (he is connected to someone I am connected to), so I said I would send an email to the woman, even though I haven’t spoken with her in at least 2 years (we’d met a few times at a networking group). Nothing ventured, nothing gained, right?

I sent the email, turns out the woman I’m connected to on LinkedIn is old friends with the guy and is happy to speak to my new acquaintance and then make an introduction!

There’s no way of knowing exactly where it will end up, but simply by doing a few things, she’ll be talking with the key person to her project in no time. Here’s what she did:

  1. Get super clear on what you want and figure out who the key players could be to helping you achieve it.
  2. Find someone you know who may know them.
  3. ASK for the introduction.

Of course, there are ways it could still go awry, but she’s doing everything right so far. It could be the continuation of a very successful project.

Who could you be connected to that could make a big difference to your business?

And, if you’re looking to create a marketing strategy that will propel you forward, help you get more clients and create more cash flow, then check out my Rapid Fire Session™ – there’s a very special (no-brainer!) offer until the end of June.


May
19

I need an onion…

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I do. I need an onion.

I want to make the wonderful organic sausages I have in the fridge, along with the organic yellow and orange pepper… but, I don’t have an onion.

Time for some radical honesty. Sometimes, I am incredibly lazy.

I live in New York City. There are stores ALL around me. Quite literally, one elevator ride, a walk across the street and into the 24 hour grocery store would get me an onion.

It wouldn’t be organic, and I want organic. To get that, I have to walk 1.5 blocks between avenues (those are a lot longer than blocks between streets), and deal with the crowds that THRONG the store. It’s unbelievable how busy that store is…

And, I don’t want to go out. I’ve been working all day, and I have ZERO desire to go out. It doesn’t matter that it would only take 10 minutes. I like the quiet of my apartment right now, and I don’t want to go out into that busy, buzzing world.

So, my sausages will get cooked with just peppers.

Now, you’re probably asking, “Why the heck are you telling me this, Payson?”

Darn good question, and I’ll tell you.

It’s because, in marketing, we need to focus on what people WANT, not what they NEED.

Yes, I do ‘want’ the onion, but not enough to get my butt up and go out and get it.

If I was eating ice cream or chocolate right now (I’m not), and I didn’t have that in the house, you can bet your bottom dollar that I’d go out for that.

So, when you are thinking about your product or service, you want to make sure that you are talking about it in a way that connects it to a driving, over-whelming, all-consuming WANT your peeps have.

It’s not enough to tie it to what someone needs – we’ll go without something we need for a long time, all the while spending time, money and resources to get what we want.

What do your peeps want so much that they’ll do pretty much anything to get their hands on it? How does what you have answer their intense desire?

(Hey, I’m doing a bit of research, and I want to know what YOU want to know about marketing… will you take a quick survey for me? It’s going to help me build something I’m calling Marketing In The Morning™ – I’m going to show you how to make marketing really work for you business, while making it EASY and FUN…. Yes, that’s possible!)


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It’s FINALLY HERE!

The last of the Ten Tips Video Series on How To Get Clients Using Online Marketing Strategies!

Video Tip #1

In this video I share what I think is the No 1 strategy for getting clients using online marketing… it’s one of those deciding factors between failure and success.

Enjoy!


Sep
20

How To Get Clients Using Online Marketing Strategies – Video Tip #6

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In the video released today I talk about Tip #6 in the How to Get Clients Using Online Marketing Strategies Top 10 Tips series.

This video goes into a very effective method for building your online expertise, driving more traffic, building your list and, ultimately, getting more clients.

That method is called ‘Article Marketing’. It’s one of the ‘unsung’ heroes of the internet It’s not something that will necessarily be a magic bullet, but if you are consistent, you can build a great foundation of information for your hungry market, serve them and build the know, like and trust factor so essential to building a relationship that leads to a sale.

In the video I mention Jeff Herring, who is sometimes known as ‘The Article Marketing Guy‘… wanted to make sure you had links to his stuff, in case you decide it’s something you want to learn more about. The tips in the video will get you started. And, there is an art form to the process of making articles really work for you. For some, getting into the details of it can make a big difference in the level of success. Jeff is a great guy and shares a ton of great info, so definitely check him out.


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