101 Marketing Strategies: Celebrate A (Unique) HolidayBy
Celebrating a holiday is a standard 101 marketing strategy you say?
Well, you would be right, but I would recommend you get creative with this very ‘standard’ of 101 marketing strategies… either choose a unique or obscure holiday, or even create your own.
I passed a bar a few days ago here in NYC, and when I saw this sign I just couldn’t resist sharing it. It’s a terrific way to create a unique reason to celebrate – and in their case, a unique way to bring in the customers (which is what you should be trying to do too…)
So, if you usually send out Holiday greeting cards in December, wishing people a Happy Holiday Season and Happy New Year, you might very well be wasting your time. People receive SO many cards they may not even notice who they’ve come from… but, if you send a card for Halloween or even Thanksgiving, your card will stand out because it will be the only one in the mail at that time.
Consider what you can do for a unique communication with your prospects and clients – even if it means creating your own. And, if you are looking for some unusual holidays to consider, here’s where you can find a great list (and if you Google ‘unique holidays’ you’ll find many more): Holiday Insights