Buddha and BusinessBy
“Believe nothing, no matter where you read it or who has said it, not even if I have said it, unless it agrees with your own reason and your own common sense.” Buddha
Image: Arvind Balaraman
This is an important consideration for any business venture, whether it is online or offline. There are many ‘experts’ out there, some of whom have really earned the right to call themselves experts, some who have not and many in-between… people who are on their way to becoming experts and may know enough to teach and share with you. Often, it’s those ‘in-between’ people who are more affordable for a small business – where the high-level experts are out of reach.
The key to finding someone that is expert enough for you is following your gut, checking in on their references, and making sure that what they are offering fits what you need. In many cases people who are just starting out need basic information and some one-on-one customized assistance. As the Buddha said – make sure what they are saying agrees with your own reason and common sense. If you go with a combination of due diligence (checking out that they are what they say they are), your head and your heart, you’ll find the perfect match for where you are right now…
And, not everyone will be a good mentor, teacher or guide forever. At some point you will need a different perspective, a different background or simply a different approach. Schedule time regularly to review the people you are engaging to help you build your business. Are they still delivering? Are you still learning? Is your business still growing the way you want? A quarterly or bi-annual review will help you stay on top of your business, and give you the information you need to make changes when they become necessary.
From a personal angle… I once researched a professional (who shall remain nameless), calling references, talking at length with them and finally making a decision to engage their services. When I received the contract for work, my stomach dropped out – it wasn’t anything in particular, something just felt wrong or ‘off’. I couldn’t put my finger on it, and decided I was being irrational. I pushed myself to follow through, and paid a VERY LARGE sum for the services. Within a couple of months it became abundantly clear that nothing was happening and what had been delivered thus far would not be of use. I terminated the agreement, but not without spending a huge amount of money – money I could have saved and used elsewhere to help my business if I had followed the instinct that was telling me this wouldn’t work for me.
Have you ever ignored an instinct about your business and suffered because of it? Have you ever followed one and found out later you made the right choice?