The last of the Ten Tips Video Series on How To Get Clients Using Online Marketing Strategies!

Video Tip #1

In this video I share what I think is the No 1 strategy for getting clients using online marketing… it’s one of those deciding factors between failure and success.

Enjoy!

One question I’ve received a lot as I’ve worked with clients around doubling their fees is. “Can I really charge that much?” (How much you mean when you say ‘that much’ will be highly personal and have a lot to do with what I discuss next…)

The answer is… it depends.

It depends on a variety of things, but most importantly, it depends on one key thing. Your confidence and your beliefs. Those are built through a variety of key things – things you need to do in both your personal life and in your business.

Please understand, you are far from alone if you struggle with this. Pretty much everyone does at some point or another as they build their business.

One of the key pieces you need to figure out is how to be completely clear on the transformative value you provide for your clients. When you know exactly what you do and what someone will get out of working with you, then you’ll be much more likely to strut into business conversations with confidence – whether it’s the first time you meet someone, or you are having that very specific ‘are we a good fit for working together’ sales conversation.

What’s the bottom line?

The most confident person wins… if the person you are talking to is more confident, you won’t stand a chance of getting them to understand how you can help them. If you are the confident one, then you’ll find many of the people you meet and talk to will not only be very intrigued by what you have to offer, but they won’t even bat an eye when you tell them your fees.

If you know you’re worth it, and know how to present your value, you’ll be able to not only get more clients, you’ll also be able to charge more… you might even find that you can easily double your fees, or even triple them.

Now, I want to find out more from you… so I put together a (very short!) 2 question survey, would you help me out by answering the questions? Here’s the link: https://www.surveymonkey.com/s/PMBVCMN

Seriously, I LOVE the topic, so you’ll be finding a lot more about it from me here. It’s something I seem to end up working on breakingthrough with every single client… even the ones pulling multiple six-figures. When they are looking at cranking things up a notch, the same pesky, annoying little piss-ant thoughts come up that did before they started making good money…

“Can I really charge that much?”
“Can I really command that?”
“Is what I’m doing really worth it?”
“Who am I to do this?”

And, my favorite – because it’s the one that echoes in my head whenever I start to push that certain feels-like-its-made-from-concrete-not-paper envelope… “Am I getting too big for my britches?” Because, you know, my sniveling little ‘you can’t do that!’ voice is from the 1890′s, ok? Just kidding, but really, britches?

Here’s the thing. You absolutely MUST begin to unravel what is going on for you around money…

Why, you ask? It’s simple. If you don’t deal with the blocks, you don’t handle the unreasonable emotions, you don’t get a clue about what is going on in that pretty little head of yours… you won’t make the money you want.

It goes pretty far beyond that too… if you don’t get a leg up here, you won’t have the relationship you want, you won’t have the family you want, you won’t have the business you want… basically you’ll barely scratch the surface of fulfilling what is possible and what would be thrilling to you in your life.

Got it? Good.

Stay tuned for some more ranting, raving and postulating (yes, Payson postulates, go figure…) about money. I’ve got LOTS to share.

And, if you are ready to kick your money beliefs where the sun don’t shine and starting kicking some serious butt in your business… you’ll want to check this out. It’s some info on my new private, one-on-one consulting package, it’s a straightforward, step-by-step plan to make more money in your business in 30 days.

Check it out by clicking here:

And, if you missed Tip #3 – all about Social Media – scroll down to the next blog post and you’ll find it there.

Enjoy!

In this video we talk about one of the best and most effective ways to get clients using online marketing strategies – Social Media.

Let me know what you think of the video in the comments section below or in the comments on YouTube – Enjoy!

This is something a lot of people can overlook, instead going to play on the big Social Media sites (which we’ll discuss in an upcoming video)… but there is a whole world of ‘niched’ sites that can help you target your ideal prospect and it’s a HUGE opportunity.

Enjoy!

The reason I bring it up is they have a daily quote email that goes out to which I am subscribed. It is one of the few emails I am sure to read just about every day…. I relish the little tid-bits of brilliance, and once in a while come across one that I want to tattoo on my arm, so I get to look at it hour after hour and day after day. A reminder of what I believe is ‘real’ to keep me from getting pulled into the quicksand of the ‘regular’ thinking I’ve practiced for most of my life.

I’m practicing something new through their information, and I love it… here is just a teeny, tiny sampling of what is so amazing about their work – one quote that I hope you will allow to sink in, to begin to shift the way you think about your day, the way you think about your business and the way you approach every experience in your life.

“Reduce your workload by 30% and increase your fun load by 30% and you will increase your revenues by 100%. And you will increase your productivity by 10,000%. (If there could be such a percentage.) More fun, less struggle — more results on all fronts.” ~Abraham

Take this to heart. Have the courage to really embrace it and give it a chance to work it’s magic in your life. Lay down your ‘work’ and do something JUST for the fun of it, JUST because it thrills you or simply gives you some peace and some ease. Give yourself that gift, and have the strength to do it for a few days, then a week, then a month and more.

The old saying goes, “stop and smell the roses”… if you don’t you may find that another month, or another year has gone by, you aren’t where you want to be and you have spent all of your time running around after the ‘dream’ or the ‘goal’ of getting something so that you can finally feel happy, or finally take some time with your family, your partner or simply to walk in the park. Don’t wait. START NOW!

As John Lennon said, “Life is what happens as you’re making other plans.” Start living your life today, you’ll be amazed to discover your business grows faster and easier than you could have ever imagined.

Video is THE HOTTEST online marketing tool right now – there are several different types of video you can use to help build your followers, grow your platform and ultimately build your business and sell more products and services.

This video shares some of the options and shares why video can be one of the most effective ways to build your visibility and the all important “know, like and trust factor” for you and your business.

Please leave any comments below or on YouTube if you have questions or thoughts to share. Enjoy!

Love this version with Dean Martin and Jerry Lewis! Wonderful!!

And, check out the wonderful ‘Subway Sinatra’ doing his version outside of the 2nd Ave Subway construction site… the fabulous Gary Russo. A real NY sweetheart!

This is the BEST of the corny-corn-dog world. Well… one of the best! LOVE THIS!

This video goes into a very effective method for building your online expertise, driving more traffic, building your list and, ultimately, getting more clients.

That method is called ‘Article Marketing’. It’s one of the ‘unsung’ heroes of the internet It’s not something that will necessarily be a magic bullet, but if you are consistent, you can build a great foundation of information for your hungry market, serve them and build the know, like and trust factor so essential to building a relationship that leads to a sale.

In the video I mention Jeff Herring, who is sometimes known as ‘The Article Marketing Guy‘… wanted to make sure you had links to his stuff, in case you decide it’s something you want to learn more about. The tips in the video will get you started. And, there is an art form to the process of making articles really work for you. For some, getting into the details of it can make a big difference in the level of success. Jeff is a great guy and shares a ton of great info, so definitely check him out.