Archive for internet marketing strategy


Small Business Marketing On Twitter

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Did you know that despite some ‘common wisdom’ to the contrary, it is actually possible to sell your products and services directly through marketing on twitter?

Perhaps the fact that I used the phrase ‘common wisdom’ lets you know what I think of the idea that you can’t, or shouldn’t, market your small business and sell your products and services on twitter. There is no such thing as ‘common wisdom’! Well, not much anyway. Most things that the majority of people think fit into that category is more like a ‘common mediocre idea’ – far from ‘wisdom’.

The reason I take that stand is, to me, if close to 98% (probably even more) of all the people in the world do not have the money or business success that they desire, then how can the ‘common wisdom’ they subscribe to bring success to you?

In order to be successful, you must think outside of the box. You have to look at what the ‘average’ small business person or entrepreneur is doing and do something different. If you do the same thing, you’ll get what they are getting… and I doubt that’s why you went into business, is it?

So, when it comes to marketing on twitter, you have to look to the people that are really building success. There are some major ones too… for example, Gary Vaynerchuk (Twitter handle: GaryVee) – he has used marketing on twitter as an extremely powerful piece of his overall marketing strategy – and over the course of the last 4-5 years, he has build a HUGE platform. His twitter followers RAVE about him, and watch his tweets carefully – you should too. You can get lots of ideas from someone who has figured out how to make it work for them.

And, if you are interested in learning more about how to use twitter for marketing, then you’ll want to check out this twitter guide – it’s a free webinar that covers everything from WHY you need to be on Twitter to WHAT, exactly, you should tweet about. Even more importantly it starts to get into the twitter tools that are so essential to building success on Twitter. Without them, you many find that marketing on Twitter is really, really hard.

So, here’s the link again (it’s on a sister site to this one) –Twitter Guide – go on and check it out. You’ll be VERY glad you did (what I figured out about marketing on twitter got me a 1231% increase in sales over a 4 week period of time… it WORKS.) And, here’s a post where you can find some more keys to successful marketing on twitter.

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Driving Traffic To Your Website

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A common question about online marketing:

What is the best way to drive traffic to my website and find prospects on the internet? How can you generate more traffic to your website…immediately, even if you have no marketing skills?


When it comes to marketing there really is only one way to insure success… build a solid series of systems that you work over and over and over again, test non-stop and continualyperfect everything that is going on. One suggestion is to focus on building relationships in social media, through follow-up sequences and by asking for referrals. Get to know your target market inside and out, and give them tons of great information so that they keep coming back for more and sharing you, as a resource, with others.

The best way to do this is to just dive in and do it. It takes time, energy, planning, testing and more to build marketing models that work in any environment, the internet included.

As for driving traffic to your website, there are many options. Just a few of the options for driving traffic and building your list – and remember, you don’t have to do them all, or all at once. Choose one and master it over the next couple of weeks, then begin to work on mastering another… like the guy with the spinning plates on old TV shows… get one spinning on a stick and make sure it’s stable, then start another, making sure you go back to the first one every now and then to give it a push and keep it going:

Make sure you give these new leads a way to ‘sign-up’ – sign up box on your website/blog – if don’t have get it going, WordPress is easy. Having traffic on your site and not capturing their information is totally wasted effort and energy.

Social Media – drive people to your site for blog posts and for free report, free teleseminar etc
Put an ethical bribe on the back of your business card, point it out to people when you share it with them
Guest Blog Posts
Sign-Up Box on Facebook Fan Page
Tell-A-Friend box on website
Testimonials on other people’s sites
Reviews of related books on Amazon and other sites
Public Speaking
Networking Events
Google Adwords
Joint Ventures

And much more … you must be active and ‘out there’ or they will not come. But, the very first step is to create a way to capture the prospects information, as I mentioned at the top of the list. If you don’t already have an email list building system, there are many to choose from including ConstantContact, Aweber, MailChimp etc. One of my favorites (and I’ve tried many of them) is 1shoppingcart. If you want to check it out, you can use my personal link: Their system has some extra options most of the others don’t, so you can start with just the email list program and add the shopping cart and affiliate program as desired.

There are about 10×1000 other ways to get your name, products, services and websites out into the web sphere – pick one and start today.

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Internet Marketing Strategy: Blogging

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Finding Time to Blog is an Essential Internet Marketing Strategy

This question about a great internet marketing strategy came up in my recent marketing strategies Q & A ‘Ask Payson‘ teleseminar (you can enter your question and sign up here)

How do you find the time to blog with all the other activities in Social Media?

The Answer:

To me finding the time for anything, particularly things I know will help me grow my business is just as essential as brushing my teeth and making sure I make time to exercise. You just have to choose to make it a priority. I will say that when I get a question like this one there is usually something else behind it – like perhaps it’s hard to find the time to blog because either you don’t know what to blog about or you don’t really enjoy writing. There are many ways to deal with both. Since blogging is such an essential internet marketing strategy, I choose to make it a priority – and you should too.

Before you figure out WHAT you want to write about you need to figure out WHEN and HOW OFTEN you are going to write. To use your blog as an effective internet marketing strategy, the absolute minimum number of times you can blog is really about once a week. Ideally you want to build up to blogging 2-3 times a week or more, but if it’s a challenge for you, start with once a week and then consider increasing it. One way to add another entry a week is to do a weekly special entry, like motivation Monday or Inspiration Sunday – something like that where your readers will come to expect it from you and you will have a specific type of topic to cover. That works as both an easier topic to generate and keeps you on a schedule, holding your feet to the fire. You can consider doing a weekly review of something, share a video you found interesting, share something funny, something personal, a book review – whatever works for you. The idea is to make it a ‘regular feature’.

Once you decide how often, then schedule writing time for yourself every week – figure out if you are better in the morning or afternoon, and then just set a timer for ½ an hour or an hour and write on one of your topics. Remember, blog posts don’t need to be long to be effective – some people who blog regularly sometimes only write a paragraph or a few sentences on some days. Let the topic guide the length, and if it starts to get long, make it a two-part post. If the topic is a good fit for your keywords and you have a lot to say you can create a 3 part series – or perhaps even more.

Now, if you are looking for topics, one of the best ways is to set aside ½ an hour and brainstorm – make a list of everything you can think of and then start using that list. You can ask a fellow entrepreneur to brainstorm with you, you can look around at other blogs or magazines from your industry and see what people are writing about. When you find a topic you like, put it into a file – either digital or physical – and save the idea for later, that way you are always building a series of ideas – a blog idea folder. When your scheduled writing time comes up, if you aren’t sure exactly what to write about, grab your file and leaf through until something looks interesting, then get started.

The other thing that really seems to keep people from being able to use this internet marketing strategy regularly is that they don’t enjoy writing. If you are someone who doesn’t enjoy it, then don’t force yourself… if you don’t like writing, most likely you do enjoy speaking. In that case you can either do videos on your topic and put them up on YouTube (another GREAT internet marketing strategy) and then post them to your blog with a short write up or even a transcription of the audio.

If you don’t want to do video, you can record yourself speaking into an mp3 recorder or during a teleseminar you host for prospects, then send the audio file to a transcription service and get it transcribed. Then all you need to do is a little editing and post it on your site (many transcriptions services will also edit for an additional fee). You could easily record several blog posts in a ½ hour to 1 hour spoken segment, and then post them on your own schedule.

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